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For event tracking, how does analytics.track('Purchased an Item', { price : 39.95, shippingMethod : '2-day' }); translate to Google Analytics

• ianstormtaylor 14y ago
  The Google Analytics provider doesn't send properties for events. The only thing the GA API providers that's even close is a "Label" which is just a string. The idea is to get as much from each provider as possible, so we just don't send properties when a provider can't use them. Hope that helps!
  • troels 14y ago
    There's the ecommerce api though, which would apply to this specific case. https://developers.google.com/analytics/devguides/collection/gajs/gaTrackingEcommerce https://developers.google.com/analytics/devguides/collection...
    • ianstormtaylor 14y ago
      Ah yep that's a good point. Trouble is it doesn't apply to all cases, and has really strict requirements, but if it's a big enough need I could totally see a .price() method that hits GA's ecommerce API and then delegates to other providers's normal event API with properties. Wouldn't be a bad way to handle it.
  • rattray 14y ago
    Maybe just pass the JSON object in as a string to the label? I personally don't think I'd mind reading "{'paymentAmount': 50, 'productColor': 'red'}". I haven't used Google Analytics for event tracking yet, though, so not sure what the UI around Labels is like.