3 ms·

HN-ers, I'm new at this whole A/B Testing, Copywriting, "testing your hypothesis", and the whole "trying to sell something" + "MVP" (or the Lean Startup). I re

HN-ers, I'm new at this whole A/B Testing, Copywriting, "testing your hypothesis", and the whole "trying to sell something" + "MVP" (or the Lean Startup). I recalled yesterday I saw a link to Intuit methodology that also do a similar A/B Testing to decide what to build: http://www.forbes.com/sites/bruceupbin/2012/09/04/intuit-the-30-year-old-startup/ http://www.forbes.com/sites/bruceupbin/2012/09/04/intuit-the... Could someone connect the dot to me or point to me to somewhere that I can make sense of the whole thing? How can one come up with many pages so quickly to test? and how one could decide what the content of the page to test is?

SkyMarshal 14y ago
patio11 has a lot of good stuff on this topic: http://www.kalzumeus.com/greatest-hits/ http://www.kalzumeus.com/greatest-hits/ (scroll down to 'Conversion Optimization')
mikkel 14y ago
There are a few javascript-based solutions for testing * Optimizely (A YC company with a WYSIWYG editor for specifying variants) * Xander.io (Targeted at developers with HTML5 markup to specify variants - full disclosure I help with this project) * Visual Website Optimizer There are also server-side solutions depending on what framework you are working within. On getting started: You need a goal for your pages (or collection of pages). It could be you want users to sign up for a mailing list, or donate to a cause. As long as the goal is clear, you will have a direction to work your hypotheses towards. Once you have the goal, coming up with pages and content is the fun and difficult part. I like to think of pages as a combination of sections, with each section having a bunch of variants - we wrote a simple example with xander.io - http://www.xander.io/tutorials.html http://www.xander.io/tutorials.html and there are a few on each of the services I linked above. It's definitely worth figuring out, let me know if I can help!

SkyMarshal 14y ago

patio11 has a lot of good stuff on this topic: http://www.kalzumeus.com/greatest-hits/ http://www.kalzumeus.com/greatest-hits/ (scroll down to 'Conversion Optimization')

mikkel 14y ago

There are a few javascript-based solutions for testing * Optimizely (A YC company with a WYSIWYG editor for specifying variants) * Xander.io (Targeted at developers with HTML5 markup to specify variants - full disclosure I help with this project) * Visual Website Optimizer There are also server-side solutions depending on what framework you are working within. On getting started: You need a goal for your pages (or collection of pages). It could be you want users to sign up for a mailing list, or donate to a cause. As long as the goal is clear, you will have a direction to work your hypotheses towards. Once you have the goal, coming up with pages and content is the fun and difficult part. I like to think of pages as a combination of sections, with each section having a bunch of variants - we wrote a simple example with xander.io - http://www.xander.io/tutorials.html http://www.xander.io/tutorials.html and there are a few on each of the services I linked above. It's definitely worth figuring out, let me know if I can help!