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How Cable & Satellite Can Save the Newspaper Business
- keltecp11 18y agoIn order to 'save the newspaper business' you must first understand why the business is failing. For years, newspapers have been giving discounts to national corporations who run full page ads in publications. Local advertisers advertise less and usually pay more for ads. In the past, there have always been more local advertisers paying more $ and this is where traditional publications received the majority of their revenue. So when big businesses like Home Depot, best buy, petco, walmart, papajohns, target, etc... start becoming more and more popular, the small local mom and pop shops are forced to close up shop. Less mom and pop shops = less local ads = less revenue for publications. Industry turned upside down (not to mention the million other factors in play here ie. economy, increased cost in supply, etc...) Cable and Satellite can't 'save the newspaper business' the newspaper business need to diversify their portfolios. Investing in products that can complement their publications and help them adjust to the crazy world we now live in.
- opinionator 18y agoWhen you let the old guard control the revenue that the newcomers receive you never get change. Cable and satellite having a spigot on online video revenue is a VERY disturbing development that will seriously hinder the march toward unfettered media. Disruptive technologies can only make for progress when they aren't quashed by the old regime.