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Why bother? If it’s not a popular sport there already, the viewership wouldn’t be worth the cost
by mcmcmc 2mo ago
Why bother? If it’s not a popular sport there already, the viewership wouldn’t be worth the cost
- dghlsakjg 2mo agoI don’t know about China, but India has a lot of fans and had pretty good viewership. Whether a national team qualifies isn’t that strongly correlated to whether the sport is popular. Most of south and Central America are as fanatical as Brazil or Argentina, but they were not in the tournament.
- fakedang 2mo agoXi Jinping is a massive football fan and tried incentivizing China's own league early on in his first term. He was quite successful in that too - just that Chinese people preferred watching the European leagues rather than their homegrown ones.