This sales-letter style seems more prevalent in eBook/video downloads than SaaS (though we've all seen 37signals' A/B tests). Reeks of a 'PAY $200 TO SEE HOW TO

This sales-letter style seems more prevalent in eBook/video downloads than SaaS (though we've all seen 37signals' A/B tests). Reeks of a 'PAY $200 TO SEE HOW TO LOSE 100LBS IN 2 WEEKS'. edit: actually, with no offence intended - your book's website is one of the ones I was thinking of. I was seriously considering buying it from the HN title but was totally put off by the website. I'm sure it's a fantastic book and I'm sure I'd benefit from it, but the website left a bad taste in my mouth.