It has been commonplace for analogue watches to be set to 10:10 or more often 1:40 so that the hands are pleasingly symmetrical and mostly frame the logo. I thi

It has been commonplace for analogue watches to be set to 10:10 or more often 1:40 so that the hands are pleasingly symmetrical and mostly frame the logo. I think this is just a carry over from that. The figures you use mention probably create that arrangement more accurately, though of course completely unnecessarily!