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Piggybacking on this comment (because I agree with everything he said): - After scrolling all the way to the bottom, I realized I had no idea how to buy the bo
by polyfractal 14y ago
Piggybacking on this comment (because I agree with everything he said):
- After scrolling all the way to the bottom, I realized I had no idea how to buy the book. Scroll back up, back down. Where are the buying buttons? Oh, they are hidden as cutesy circles that display the price, that I only noticed when mousing over. Not easy to find. Slap a big "BUY NOW" button under the price.
- Not enough visual separation between packages. Content listings flow into the next package without a clean, obvious break. While quickly skimming it is easy to lose track of what attaches to what.
- Your "Buy a team license" is like a baby footnote and I didn't see it until I had skimmed up/down three times (aka more than someone will do before exiting).
-No big buy button at the bottom. Don't make me scroll back up to the package listing and hunt for the button. Give me an easy way to purchase when I hit the bottom
- IMO, too much text above the fold. I read the headline, one sub-headline then started skimming. The giant "Generic eBook" image doesn't do much for you either.
Not criticizing your book, I'm sure it has wonderful content. And landing page design is a unique beast, which is different from designing general UIs. I meant this criticism only to help :)
Goodluck with your book! I may try the eBook to see how it is.