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> Overall we executed about 500 a/b tests on our web pages in a 20 month period which increased donation conversions by 49% and sign up conversions by 161%. Ho
by pdog 14y ago
> Overall we executed about 500 a/b tests on our web pages in a 20 month period which increased donation conversions by 49% and sign up conversions by 161%.
How did they measure this? Did they isolate the effects of the a/b testing? Donation and sign up conversion rates will increase anyways as the day of the election approaches.
- karolisd 14y agoYou're always testing against a control and have something to compare to. If they really wanted to, they could've kept a small amount of traffic going to the original control from before they started testing.