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I have mixed feeling about "Now save your payment information". "Save your payment info for next time" makes it clear that it is optional whereas the latter mak
by irahul 14y ago
I have mixed feeling about "Now save your payment information". "Save your payment info for next time" makes it clear that it is optional whereas the latter makes it look like part of the process. It might increase conversion(and did per the post), but I get the feeling that is somehow conning the user into signing up.
- karolisd 14y agoThat's one issue with a/b testing, it can lead to behavior that's all data driven which then can lead to "tricky" designs being implemented. Sometimes, someone should just be able to make a call.
- mistercow 14y agoWell a call certainly had to be made about what they were going to test. The trick there is that it's easier to get people to agree to "try a technique out" even if it is unscrupulous, and that means a tricksy has a better chance of getting its foot in the door.