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Great write up. For those interested, I've found similar results in five years of A/B testing on a non-profit fundraising site (www.globalgiving.org). Pro tip:
by kevinconroy 14y ago
Great write up. For those interested, I've found similar results in five years of A/B testing on a non-profit fundraising site (www.globalgiving.org).
Pro tip: Don't just copy what Obama did. Your mileage will vary based on your user base and context. Take their learnings and A/B test it on your own site to see if it works for you or not. Not all optimizations are universal.
- irahul 14y ago> Not all optimizations are universal. One example from the top of my mind would be Wikipedia's "personal appeal from Jimmy Wales" campaign. That photo made me uncomfortable, and I would have liked a more panoramic shot with the subject in focus like the one used for "Dinner with Obama". But Jimmy Wales responded to someone(I can't find the thread; was on reddit I think) that it converted better than other alternatives. That said, starting with some known best practice(long forms, make it multi step) and then measuring the alternatives goes a long way.
- patio11 14y agoWiki published all the numbers from that campaign. The personal appeal from Jimmy creative absolutely ROFLstomped everything else they came up with. 10X improvements, literally. Here's the raw data. http://meta.wikimedia.org/wiki/Fundraising_2010/Banner_testing http://meta.wikimedia.org/wiki/Fundraising_2010/Banner_testi...