It’s just a different form of sanitized corporate PR even if the voice is tweaked for the medium. At least traditional bland corporate PR doesn’t try to build

It’s just a different form of sanitized corporate PR even if the voice is tweaked for the medium. At least traditional bland corporate PR doesn’t try to build up a weird parasocial relationship with the product owner/dev trying to act like your buddy, and per OP also often follows a consistent process without memorizing the personal handles of the current org chart.