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Different from, not different than. This is a grammar tic I got from Robert Heinlein, and I'm not even sure why it bugs me so much. That said, your selling pa
by Vivtek 14y ago
Different from, not different than. This is a grammar tic I got from Robert Heinlein, and I'm not even sure why it bugs me so much.
That said, your selling page layout is brilliant. By putting the high-ticket options on top, you not only make the prices below them seem trivial, you evoke a sense of loss as the potential buyer travels down the page.
Oh, and the content looks good, too, ha. Seriously - I've needed a good design-for-rank-beginners book, and this one appears to be the one I want. I bought the $79 package.
- ruswick 14y agoThat gramatical error was particularly grating. As for the price umbrella created by introducing the $250 product first, I'm unsure. When dealing with very large sums, it's difficult to make one value appear comparatively "trivial." $70 is certainly less money, but it still, unequivocally, a lot of money for a book. I also contend this umbrella phenomenon because, with such a high starting price, it's likely to just alienate people. I saw that first price, assumed that it could only get higher, and nearly closed the page. Linear introduction of information can afford the seller ways to manipulate the customer, but it can backfire on them as well...
- nathanbarry 14y agoFixed. I didn't realize that was a mistake. Thanks for pointing it out. I'm not sure what works better for pricing, so I am trying this layout as an option. I did pack a lot of awesome stuff into the complete package, so I want everyone to see it.
- Jacob4u2 14y agoI've been helping as a technical editor (programming perspective) to another book you might be interested in as well, http://www.design4software.com/ http://www.design4software.com/. It's a good introduction to design for programmers of applications, whether they be websites or native.
- nathanbarry 14y agoLooks great!