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Another thought: That's a really long sales page. Have you found people respond well to that? It's well designed, but wow is it long...
by rob41 14y ago
Another thought: That's a really long sales page. Have you found people respond well to that? It's well designed, but wow is it long...
- nathanbarry 14y agoYou're right. It is long. Really I wanted to make sure everyone's questions were answered. I figured for those who were interested in buying, they would want to know everything about the product. Also I wanted to show everything that was in the product, and with all the videos and resources, that takes some space!
- chewxy 14y agoIt's actually true that people respond better to longer sales pages. It's been an internet marketing staple for years.
- dlehman 14y agoCitation?
- phpnode 14y agoLong sales pages convert. There are a few reasons, one is that long pages give you the chance to pre-empt and answer each and every question or concern that the customer might have. The other reason is that merely by spending a long time reading your sales page, that person has made an "investment" (of their time) in what you're offering, and now they want to get something for that investment.
- bdunn 14y agoLong sales pages are able to present the pain the reader feels, detail the solution they need, provide an offer, establish their authority, highlight customer success stories, counter objections, and reverse risk. (This is all yanked from Sean D'Souza's book, the Brain Audit: http://www.psychotactics.com/the-brain-audit-marketing-strategy-and-structure http://www.psychotactics.com/the-brain-audit-marketing-strat...) It would be hard to do all of this with a short sales page.