Absolutely. When they first announced the TEDx plan, I was bewildered. For an operation that held itself to such high (and at the time exclusive) standards, I

Absolutely. When they first announced the TEDx plan, I was bewildered. For an operation that held itself to such high (and at the time exclusive) standards, I couldn't figure out why it would use such a strategy to expand. It seemed like the inevitable result would only be brand dilution.