imho that's a cool integration for Joe Average and some use cases do look useful, although Semantria has a standalone Excel plug-in geared towards researchers w

imho that's a cool integration for Joe Average and some use cases do look useful, although Semantria has a standalone Excel plug-in geared towards researchers where you don't have to deal with any coding. For most needs that'd be the best use case, for some I'd use the API. It's interesting that this service uses Lexalytics' Salience Core that is one of the top-3 text analytics engines out there, much better (and, of course, way more expensive) than AlchemyAPI, however, it's PAYG vs. hosted.