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Transparency: I'm a co-founder at Perfect Audience and we believe strongly in the benefits of retargeting for the end user, for the advertiser and for the conte
by jordo37 14y ago
Transparency: I'm a co-founder at Perfect Audience and we believe strongly in the benefits of retargeting for the end user, for the advertiser and for the content publisher.
I don't see a moral issue with retargeting because at its heart it's anonymous - all we know about a user is a string of sites and maybe search words. However, as soon as that data is correlated against personal information, as soon as the real world data and the digital paper trail are correlated and identifiable it becomes sufficiently creepy to me. Who knows - maybe 5 years from now this will seem innocent and benign compared to the mind-reading banners on the bus stops but this seems like a line in the sand I am willing to draw today.
- eranation 14y agoYes, I agree this is where the line passes, I don't see a big moral issue with ad retargeting as long as there is an opt out option and a privacy policy somewhere to read. We don't like it when we see ads we don't like (or worse when people looking behind our shoulders can know a lot about us just based on the ads we get on our laptop in the coffee house), but we all like it when we use it to promote our own projects, or when an actually relevant ad shows up
- mrgreenfur 14y agoWhat about research or sensitive purchases? If I'm shopping for sex toys, wedding rings, STD medicine, etc. doesn't retargeting violate my privacy?