I personally think they are missing a great opportunity to reinvent the workstation. If we imagine there are a number of different user patterns in computing: e

I personally think they are missing a great opportunity to reinvent the workstation. If we imagine there are a number of different user patterns in computing: entertainment users (consuming), business users (data processing), power users (creation and research), application developers, system/server developers and infrastructure (servers). (A bit simplified of course). To me it seems like they are targeting entertainment users, when they really should be targeting power users and application developers. The first two (entertainment & business users) already being dominated by the competition and the last two (system/server development and infrastructure) already having a good track record. The nice thing about researchers and creators are that they mostly want the same things like low-latency processing of multimedia, stability, flexibility, power and value. Features that will trickle down to entertainment users that do care about it, but are unable to evaluate it exclusively. Paradoxically enough this used to be Apples territory before they switched to Unix. With the exception of value and therefor also power, leaving the an opening for hobbyists (creators) and large scale deployments (research) to Microsoft and Linux respectively. To do this you'll need application developers to bridge the gap between system & server developers and power users, which there seem to be a surprisingly small overlap between, at least seen to activity. These are unfortunately the people you piss off when you value sponsored searches and flashy menus over consistency.