Landing pages are the "salesperson (or salespeople, sometimes it makes sense to have multiple)" for the product. They are absolutely needed in some form or anot

Landing pages are the "salesperson (or salespeople, sometimes it makes sense to have multiple)" for the product. They are absolutely needed in some form or another for a large majority of products - "products" that many of us are interested in don't need them as much, we've heard enough about them elsewhere to know we at least want to take a test drive. The majority of the web population isn't like that. They need to be convinced to take that test drive. The landing page can be a "used car salesperson" kind of page (and I generally hate those, but they work for a lot of types of products) or a "soft sell informational" kind of page; either way, they need to have good closes and other hooks. The difference between a good and bad landing page is the difference between success and failure.