Carpentry craftsmanship risks putting the furniture at the centre rather than the benefit the furniture is supposed to deliver, mostly because we are romantics

Carpentry craftsmanship risks putting the furniture at the centre rather than the benefit the furniture is supposed to deliver, mostly because we are romantics with big egos. Carpentry is about having a place to sit, a place to put your coffee cup, and a place to store things that fits in with the client's desired style and other requirements. Non-carpenters don’t care about the aesthetics of joinery in the same way non-plumbers don’t care about the aesthetics of plumbing – they just want their furniture to support their weight and drawers to not stick. End of parody. If software isn't craftsmanship, then the only reasonable alternative is that it's a branch of engineering, but most software is developed in an environment and via a process that is much more like a customer furniture maker's shop than a proper engineer. It looks like what he actually wanted to argue was something more like "we should learn lessons from other more developed craft professions" but I didn't read beyond the link bait title and inflammatory introduction.