Of course they care, but they are also willing to compromise with an over bent towards getting the job done. At least observing my dad and grandfather who have

Of course they care, but they are also willing to compromise with an over bent towards getting the job done. At least observing my dad and grandfather who have been in the plumbing industry their entire adult lives. Software Craftsman, on average, trend towards the code is the ultimate goal and/or product. The job WILL NOT get done if they don't like how the code will be written. They've swung the pendulum too far in the opposite direction. Ultimately, its a give and take between the business and software. In fact, this holds true FOR ANY DEPARTMENT in a business. Marketing I'm sure feels some of the same feelings development do, as does UX, as does finance, as does sales, etc. I am truly disgusted by the "on average" behavior and attitude that accompanies most "software craftsman".