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What I don't understand is why some services don't just show off the product right away, instead of showing a landing page. This is obviously not applicable to
by purplelobster 14y ago
What I don't understand is why some services don't just show off the product right away, instead of showing a landing page. This is obviously not applicable to everything but in many cases I don't want to see your polished pitch, have to input my email and sometimes phone and address. I just want to see what it is and what I can do with it. Just as an example, let's say I've built an amazing email client, even better than gmail. Why not make the landing page an actual email account with fake data? Or at least give the user a small piece of info, a button for logging in, and a button straight to said demo?
- state 14y agoI agree with this completely. I don't care about how you think about your product, I care about what your product is. Why am I so often tasked with the work of wading through all fifty of these bullet points someone tried to mash in to a single page instead of simply seeing what the thing does?
- jamesbritt 14y agoWhen I see a page like that my first thought is, "Oh, it's not ready."
- talmand 14y agoLanding pages that work that way are most likely intended for lead generation. Sometimes it's a good thing, sometimes not.
- mkr-hn 14y agoLanding pages are done the way they're done because that's how they've always been done. People implement and recite the same bits of {marketing,programming,writing,...} advice they heard and vaguely understood years ago, never giving it a critical look.