Let's dispel the myth that the App Store is not a profit center, that Apple are reluctantly taking a cut from developers in order to cover costs. If the App St

Let's dispel the myth that the App Store is not a profit center, that Apple are reluctantly taking a cut from developers in order to cover costs. If the App Store is a cost center than it should be treated like other cost centers. Would it make sense if Human Resources started charging job applicants a fee of 30% to handle resumes, interviews and contracts? If the App Store is treated as a business unit in its own right, then the profit'n'loss should take into account hardware sales (the App Store is touted as a selling point), perhaps by internal billing of other departments. Sure, developers benefit from the App Store, but they also benefit from other departments like Marketing and R&D, who grow the potential market for apps. Should developers help cover their costs too? The truth is Apple are taking a cut of 30% simply because they can.