Companies in Europe generally avoid the kind of hyperbole marketing that's more common in the US, for a number of reasons. We find it a bit crass, we don't like

Companies in Europe generally avoid the kind of hyperbole marketing that's more common in the US, for a number of reasons. We find it a bit crass, we don't like to blow our own trumpets too hard, we view what's termed "extending the truth" as plain lying. But, one of the most important reasons, as OpenERP have just proved, we're often crap at it.