2 ms·

This explains why I'm seeing commercials for Life360 now for the first time ever: They've developed a new revenue stream by selling everybody's location to adve

• PLenz 2mo ago
  That was always the revenue stream, the devices were just a way to get you to give it to them. It's been a minute since I was current on who gets what in the HMD world but I think that data ultimately flows to Placer.ai
  • shye 2mo ago
    Not always. In the beginning it was supposed to be a freemium product, with all the revenue coming from subscriptions.
• alt227 2mo ago
  Whats the connection between an advertiser knowing your location, and ads from Life360?
  • mplewis 2mo ago
    Life360 increases their marketing budget when they have a profitable way to sell user data so they can get the devices into the hands of more target users.