4 ms·

Drug companies spend more on marketing than R&D

• andsoitis 2mo ago
  So?
  • DennisP 2mo ago
    So pharmaceutical companies spend far less on marketing outside the US, partly because every other country besides New Zealand makes those incessant drug ads illegal, and partly because governments negotiate prices and keep profit margins down. If the argument is that R&D costs are what make drugs expensive, then we could easily eliminate an even greater expense by just copying what other developed nations do.
    • andsoitis 2mo ago
      Don’t you think drug companies would be doing that (not advertise) if it would increase their profit?
      • DennisP 2mo ago
        Of course advertising increases their profit. It does that by increasing their revenue even more than the cost of the advertising. For the rest of us, that giant increase in revenue is an increase in our healthcare costs.
        • andsoitis 2mo ago
          Ah so sounds like your logic is: ban advertising -> less costs -> less revenue & lower patient costs -> same profit. I think I can spot a flaw in that logic.
          • DennisP 2mo ago
            That last step contradicts my previous comment.