But "value provided to your customer" is not in itself what the society need. Or at least, it is a matter of opinion and you can probably find theoretical situa

But "value provided to your customer" is not in itself what the society need. Or at least, it is a matter of opinion and you can probably find theoretical situations where even you would admit that maximizing actions based on the customer needs is not a good thing. Same here: the value for the society may be more about "making art" than "being a cog in the paperclip factory".