When in search for a new idea one starts looking at a well-known problem domain, so for most of us who work at startups, talk about startups and live amongst st

When in search for a new idea one starts looking at a well-known problem domain, so for most of us who work at startups, talk about startups and live amongst startups, solving startup problems is a very natural thing to do. While it does allow us to be domain experts in this field I do agree that this whole thing can feel a bit 'meta' and inflated.