What you just wrote isn't a moat at all. One is marketing, the other is a find/replace. A "moat" is something that protects your product that is really hard to

What you just wrote isn't a moat at all. One is marketing, the other is a find/replace. A "moat" is something that protects your product that is really hard to overcome. Like a migrating your database to another vendor, for instance... Or finding your friends and the people you follow on another social media service.