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The thing that I think is lost here is the core of Instagram. Systrom has stated repeatedly that the filters aren't the secret sauce of Instagram. It's the spee
by aviswanathan 14y ago
The thing that I think is lost here is the core of Instagram. Systrom has stated repeatedly that the filters aren't the secret sauce of Instagram. It's the speed of upload, distribution model (able to send to several networks simultaneously), and user interface. I don't think simply adding filters is going to do much for Twitter. Think Facebook Camera (which I believe has filters as well). When you say filtered pictures, no one thinks of Facebook Camera, even though it has filters built in. Not really sure what Twitter's trying to accomplish with this one.
- zmitri 14y agoAviary's filters are actually quite bad (I've done a bunch of research on this because we open sourced a live filter camera picker for iOS) so I'm not sure what Twitter is trying to accomplish with this either. That being said, I think good filters are quite powerful. Instagram's filter offering is much better than most free filter apps. While not the secret sauce anymore, originally I do believe it was a huge part of it. If you look at Facebook Camera and compare the quality of the filters, maybe you'll see what I mean.