Microsoft do make some very valid and to an extent accurate arguments in the advertisement. While the true number of consumer licences will probably never be re

Microsoft do make some very valid and to an extent accurate arguments in the advertisement. While the true number of consumer licences will probably never be revealed, you can't argue that it's still probably a very high number once you subtract OEM vendor licence purchases and enterprise licences. I don't doubt a lot of those licences are sitting on the shelves of computer stores, but I also don't doubt that the uptake of Windows 8 is pretty high and given that it has only been one month, those metrics are pretty impressive regardless of the truthfulness behind them which works in Microsoft's favour because people are suckers for numbers. Windows 8 is Microsoft's best shot at infiltrating the lucrative app store market. Having used the preview version of Windows 8 for sometime, I've grown to like the OS and think the app store model within the operating system has potential. The issue with Microsoft is that they don't stick to their laurels, they build something and support it for a couple of years and then phase it out leaving developers in the cold. Give us easier tools, give us a decent API, provide better support and give us some assurance and then Windows 8 will truly be a success. They're on the right track streamlining the experience between XBOX, mobile device, tablet and desktop at least.