> they didn't plan to just spend cash without any return. No return? Annual earnings have kept increasing at 20-40% for the last 4 years. Plus there's this:

> they didn't plan to just spend cash without any return. No return? Annual earnings have kept increasing at 20-40% for the last 4 years. Plus there's this: https://www.theregister.com/paas-and-iaas/2026/07/22/google-cloud-is-killing-it/5276632 https://www.theregister.com/paas-and-iaas/2026/07/22/google-... > Google Cloud is killing it > It's Alphabet's fastest-growing business and now makes up more than a fifth of the juggernaut's revenue and operating profit