This fine is more of a warning shot. The DMA allows for fines of up to 10% of global revenue or 20% in the case of repeat offenders. These 890M are a first war

This fine is more of a warning shot. The DMA allows for fines of up to 10% of global revenue or 20% in the case of repeat offenders. These 890M are a first warning. Now Google has some time to react, but if they don't implement what is required of them, another, higher, fine will be issued. 20% of global revenue is not just cost of doing business, to any business.