Framework is going for a computer OEM market where they need to make margin, hence the soldered-on components and relatively limited options. People in the pre-

Framework is going for a computer OEM market where they need to make margin, hence the soldered-on components and relatively limited options. People in the pre-built computer market overwhelmingly don't care about replaceable components, because anyone else will just buy components and build a PC, for both the greater market of options AND overall lower price than buying pre-built (if they don't overspec).