Judging by the sheer difficulty normal people experience with iCloud and App Store logins when they use iOS devices, Apple should try to figure out a way to hav

Judging by the sheer difficulty normal people experience with iCloud and App Store logins when they use iOS devices, Apple should try to figure out a way to have zero passwords. Its support must get a ridiculous number of calls from people who locked out their phones or iCloud accounts and then forgot their passwords. I suspect that an interesting solution to this problem is brewing behind closed doors in Cupertino.