Yeah, JC Penney was not Apple Stores (which by the way probably looked awful to a lot of people on paper--see Microsoft's attempt to clone). But JC Penny was a

Yeah, JC Penney was not Apple Stores (which by the way probably looked awful to a lot of people on paper--see Microsoft's attempt to clone). But JC Penny was a discount brand whose shoppers absolutely weren't looking for an expensive Apple Store experience.