You're right that internet penetration is low, but I believe that is quickly changing. Almost every person under the age of 35 I know in India (which is a lot,

You're right that internet penetration is low, but I believe that is quickly changing. Almost every person under the age of 35 I know in India (which is a lot, I have a lot of family there) regularly uses the internet, and anyone in the middle class can afford 3g (which is ~1-3 dollars a month). Also, there's a matter of who is being targeted; you could probably draw strong parallels with Obama's strategy of targeting the young and educated.