4 ms·
What else would you call smaller companies and products within a company?
by tayo42 3mo ago
What else would you call smaller companies and products within a company?
- duggan 3mo agoWhatever they are! Using the literal word "brand" in public messaging is leaking the marketing team's lingo to customers.
- tayo42 3mo agoOh I see, you'd think they'd know better then to use jargon publicly...
- inigyou 3mo agoIf your company has several brands, call them brands. But it's usually not like that.
- dredmorbius 3mo ago"Divisions" and "product lines" were the terms used at the beginning of mass production. One of the innovations of Alfred P. Sloan at General Motors was the idea of a division-based corporation, or the M-form company, contrasting with the earlier U-form (unitary) business. <https://en.wikipedia.org/wiki/Multi-divisional_form https://en.wikipedia.org/wiki/Multi-divisional_form> Outside the US you'll find Chaebol (Korea) and Keiretsu / Zaibatsu (Japan) models.