Sometimes you have to work your way up, though. Big guys are more likely to cover something a lot of little guys have picked up, than someone who has gotten no

Sometimes you have to work your way up, though. Big guys are more likely to cover something a lot of little guys have picked up, than someone who has gotten no press at all. And once you have the big bloggers you have a shot at the editorials on the really big names. Then you can say you were in the big names, and have a shot at real articles and TV...