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Wonderfully well articulated Mz, thanks. We had the realisation that most people only read travel newsletters when they're thinking of travelling - a problem fo
by JacobAldridge 14y ago
Wonderfully well articulated Mz, thanks. We had the realisation that most people only read travel newsletters when they're thinking of travelling - a problem for engagement rates.
Your description about "escapist entertainment" (rather than a pure travel guide) focuses the solution. Picture importance is also a good tip - not my forte, so kerno has been slowly explaining it to me!
- jyu 14y agoThis is a great angle. I can imagine a lot of people in cubicle land that would look forward to a daily escape. And then forward it to their friends. Or save the email to read when they actually go to Vienna. If you're focused mostly on email, then make sure you have archived newsletters online. Good for SEO, another point of engagement, and conversion source.
- Mz 14y agoEr, not so articulate. That should say "military wife" (just in case you couldn't figure it out and for some bizarre reason actually need to know). Best of luck.