Thanks John. To elaborate (as far as we know at this point): > Think a travel article that discusses how to spend a weekend visiting the Christmas Markets in V

Thanks John. To elaborate (as far as we know at this point): > Think a travel article that discusses how to spend a weekend visiting the Christmas Markets in Vienna > We would have that as the sole newsletter content - ie, not one of a dozen stories in the newsletter > It would also fit within a larger narrative - the previous day would end with a flight from Rome to Vienna; the next day starts with a flight from Vienna to Oman > Where possible, we would tell the story of a local giving us the experience > Links from the newsletter would come back to our website, but also onwards to more information about the destination or itinerary specifics (some affiliate links). > Definitely not a daily deals type newsletter - there's a market for that, but we are content people So user acquisition and monetization are the keys, as you point out. We have some early thoughts (social media, especially building reputations in travel forums, and SEO for the former; advertising, affiliate or most likely direct, for the latter). But launch early and learn has taken the place of "first research for months".