3 ms·
On the contrary, that is precisely why businesses offer gift cards. It's because empirically some X% of gift card value never gets redeemed (the number I've hea
by brianchu 14y ago
On the contrary, that is precisely why businesses offer gift cards. It's because empirically some X% of gift card value never gets redeemed (the number I've heard is 10%, but that doesn't matter). To a business, selling gift cards without a discount is free profit.