I agree. To take the courier example, you may not be interested in actually starting a courier but in going through the thought process of how a courier operate

I agree. To take the courier example, you may not be interested in actually starting a courier but in going through the thought process of how a courier operates you might find a problem that they have which you or others could solve. In my dealing from couriers I get the impression a lot are using outdated software and inefficient processes, might be some disruption in that space.