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True. I think there are two new issues this cycle: 1. They are testing what the market will bear. Ubisoft's silly "quadruple-A game" rhetoric and executives sa
by robertlagrant 3mo ago
True. I think there are two new issues this cycle:
1. They are testing what the market will bear. Ubisoft's silly "quadruple-A game" rhetoric and executives saying "people will have to get used to $100 games" is them testing the water. This should pull back, as most people don't want games that cost that much, unless they're really amazing. They aren't (currently). I imagine this same thinking is going on in hardware-land.
2. Current RAM/GFx card prices are driving up prices all round. It should still be true that for the same spec, console components should get cheaper over time, but I can imagine it's less of an effect at the moment with all the AI data centres hoovering up manufacturing capacity.
- CrimsonCape 3mo agoIt seems like their strategy will be to just raise hardware and media prices. Just keep doing the same at a higher cost. If it's a loss leader today, it will stay a loss leader tomorrow, just at higher cost. The question is whether the customers keep showing up at the higher prices.
- robertlagrant 3mo agoIndeed. No one expects console manufacturers to take unlimited losses, but yes, the price at the end of it all is what will matter.