Exactly. Each of those things is a mini-version of something that has been a business standard. I'm talking about creating the next generation of the full-scale

Exactly. Each of those things is a mini-version of something that has been a business standard. I'm talking about creating the next generation of the full-scale items but targeted, not at consumers, but at the power users. Apple gets the consumer market for whom being hip and being simple (a natural match) are priorities. Microsoft tries to chase Apple for the consumer market as it lets its Windows/Office franchise gradually obsolesce. Oracle is all enterprise back office. Samsung is all consumer electronics, like Apple but without the software. So why couldn't Google go for the full-scale power user market that, as Microsoft runs off after Apple, is increasingly uncontested? Say, Linux laptops as well-behaved as Apple (graphics, media, sleep/wake, battery life, networking) but optimized for power and customization, not "we know better than you what you need" simplicity.