Whatever you want to attribute it to, the Chinese labs would get zero attention if it weren't for their models being downloadable, so it's a marketing play. You

Whatever you want to attribute it to, the Chinese labs would get zero attention if it weren't for their models being downloadable, so it's a marketing play. You can't run their largest models on consumer hardware, it needs a hosted service/professionagrade equipment. Which means using their service becomes an option, especially at their pricing. So that's the play.