When I first heard about the "new logo", as a UC student, I was mad, as were many of my colleagues. The reason for this is that UC has a storied, dignified seal

When I first heard about the "new logo", as a UC student, I was mad, as were many of my colleagues. The reason for this is that UC has a storied, dignified seal, and replacing it with a watery mod-looking thing like this new logo would be a real mistake. But deeper investigation reveals that they are looking for a logotype mostly for marketing materials and that sort of thing, and are not planning to eliminate the seal from diplomas, official correspondences, or anything like that. I don't think it's a huge deal, but as a California taxpayer and fee-paying UC student, I am somewhat disappointed that it seems our money has been spent on such poor design.