The article doesn't state that a blog would have difficulty making money because businesses wouldn't pay for money. However, the article explains why Fake Stev

The article doesn't state that a blog would have difficulty making money because businesses wouldn't pay for money. However, the article explains why Fake Stev Jobs didn't earn much dough despite the fact that he attracted a lot of eyeballs. Also I don't think a blog has a business model inbuild. Slamming ads on something can be part of a business model, but is not a whole business model.