3 ms·

Bosch also makes the appliances that a lot of people know that aren't branded Bosch.

by mlrtime 3mo ago

rob74 3mo ago
Actually it's a little bit more complicated: the appliances are made by a company called BSH (https://en.wikipedia.org/wiki/BSH_Hausger%C3%A4te https://en.wikipedia.org/wiki/BSH_Hausger%C3%A4te) which was originally (since 1967!) a joint venture between Siemens and Bosch, but Siemens withdrew from it in 2014, and since then it's a fully owned subsidiary of Bosch (but still uses the Siemens brand as well as some other brands such as Gaggenau, Neff, Thermador etc.).
stanac 3mo ago
Bosch owned Junkers since before WW2, at least heating appliances, I think airplanes where independent. They started rebranding Junkers to Bosch Thermotechnik ~20 years ago. I think they never sold heating appliances in UK under Junkers brand.
- mc32 3mo ago
  Good idea since depending how you pronounce junkers in English it could sound like an undependable appliance.
  - rob74 3mo ago
    Another big reason is probably the infamous Junkers Ju 87 dive bomber which also saw use during the Battle of Britain (https://en.wikipedia.org/wiki/Junkers_Ju_87 https://en.wikipedia.org/wiki/Junkers_Ju_87). Or any of the other military Junkers aircraft built during WW2, of course: https://en.wikipedia.org/wiki/Junkers#Aircraft https://en.wikipedia.org/wiki/Junkers#Aircraft
    - mc32 3mo ago
      Maybe… but less likely since few people remember plus we don’t have an issue with Mitsubishi and they built planes that gave us pain as well. What I’m saying is if Mitsubishi had been Mitshit instead they’d likely also feel pressure to change their name due to its sound rather than WWII infamy.
      - mauvehaus 3mo ago
        Approximately no one on the US home front had to fear harm coming to them from a Mitsubishi product. This stands in rather stark contrast to the experience on the British home front: https://www.iwm.org.uk/history/second-world-war/blitz/blitz-around-britain https://www.iwm.org.uk/history/second-world-war/blitz/blitz-...
- HPsquared 3mo ago
  Someone in marketing must have put the kybosh (or maybe it's kybosch) on Junkers as a UK brand. For a couple of reasons, really.
  - pseudohadamard 3mo ago
    Yeah, "Our Ju-88 will heat your home up real quick!" isn't really the optimal marketing slogan.
thisislife2 3mo ago
That has become common now in all industry - for example, in India, Bosch refrigerators uses compressors manufactured by Godrej (an indian company). So their indian fridges aren't exactly "German engineering", unlike their washing machine and dishwashers that are made in-house. LieBherr, another famous Swiss German brand, on the other hand has their own factory to make the refrigerators in-house in India, but their service in many cities is outsourced to one run by Bosch + Siemens (plus one more group I can't remember).
- ApolIllo 3mo ago
  [flagged]

Bosch also makes the appliances that a lot of people know that aren't branded Bosch.

by mlrtime 3mo ago

Bosch also makes the appliances that a lot of people know that aren't branded Bosch.

rob74 3mo ago

Actually it's a little bit more complicated: the appliances are made by a company called BSH (https://en.wikipedia.org/wiki/BSH_Hausger%C3%A4te https://en.wikipedia.org/wiki/BSH_Hausger%C3%A4te) which was originally (since 1967!) a joint venture between Siemens and Bosch, but Siemens withdrew from it in 2014, and since then it's a fully owned subsidiary of Bosch (but still uses the Siemens brand as well as some other brands such as Gaggenau, Neff, Thermador etc.).

stanac 3mo ago

Bosch owned Junkers since before WW2, at least heating appliances, I think airplanes where independent. They started rebranding Junkers to Bosch Thermotechnik ~20 years ago. I think they never sold heating appliances in UK under Junkers brand.

mc32 3mo ago
Good idea since depending how you pronounce junkers in English it could sound like an undependable appliance.
- rob74 3mo ago
  Another big reason is probably the infamous Junkers Ju 87 dive bomber which also saw use during the Battle of Britain (https://en.wikipedia.org/wiki/Junkers_Ju_87 https://en.wikipedia.org/wiki/Junkers_Ju_87). Or any of the other military Junkers aircraft built during WW2, of course: https://en.wikipedia.org/wiki/Junkers#Aircraft https://en.wikipedia.org/wiki/Junkers#Aircraft
  - mc32 3mo ago
    Maybe… but less likely since few people remember plus we don’t have an issue with Mitsubishi and they built planes that gave us pain as well. What I’m saying is if Mitsubishi had been Mitshit instead they’d likely also feel pressure to change their name due to its sound rather than WWII infamy.
    - mauvehaus 3mo ago
      Approximately no one on the US home front had to fear harm coming to them from a Mitsubishi product. This stands in rather stark contrast to the experience on the British home front: https://www.iwm.org.uk/history/second-world-war/blitz/blitz-around-britain https://www.iwm.org.uk/history/second-world-war/blitz/blitz-...
HPsquared 3mo ago
Someone in marketing must have put the kybosh (or maybe it's kybosch) on Junkers as a UK brand. For a couple of reasons, really.
- pseudohadamard 3mo ago
  Yeah, "Our Ju-88 will heat your home up real quick!" isn't really the optimal marketing slogan.

thisislife2 3mo ago

That has become common now in all industry - for example, in India, Bosch refrigerators uses compressors manufactured by Godrej (an indian company). So their indian fridges aren't exactly "German engineering", unlike their washing machine and dishwashers that are made in-house. LieBherr, another famous Swiss German brand, on the other hand has their own factory to make the refrigerators in-house in India, but their service in many cities is outsourced to one run by Bosch + Siemens (plus one more group I can't remember).

ApolIllo 3mo ago
[flagged]