I was also surprised, but it makes sense. It is based on user-generated content, it has a comment system, followers and stars (similar to "likes"). There is ev

I was also surprised, but it makes sense. It is based on user-generated content, it has a comment system, followers and stars (similar to "likes"). There is even an attention economy, and some gamification. Social media doesn't have to be bad, it just needs to be social.