You link is incorrectly paraphrasing this Wired article https://www.wired.com/story/apple-vs-apples-trademark-battle/ https://www.wired.com/story/apple-vs-apple

You link is incorrectly paraphrasing this Wired article https://www.wired.com/story/apple-vs-apples-trademark-battle/ https://www.wired.com/story/apple-vs-apples-trademark-battle... by claiming that Apple sued Swiss farmers, even though Apple sued the Institute of Intellectual Property instead. Apple won the case a month after publication of that article https://bvger.weblaw.ch/pdf/B-4493-2022_2023-07-26_c897bf22-1587-4f0f-9233-4255eaefad7d.pdf https://bvger.weblaw.ch/pdf/B-4493-2022_2023-07-26_c897bf22-... and the Swiss Fruit Union continues to use their apple logo (which looks completely different from any of the apple images Apple has trademarked) https://www.swissfruit.ch https://www.swissfruit.ch